Hi. I’m Aaron Robbs, a creative director and designer in New York City. I create design systems and strategic brand identities for companies of all sizes.
I’m available for new work in April 2019.
I was the Creative Director of the Dropbox Brand Studio teams in San Francisco and New York until mid-2018. In 2017 our team led a comprehensive visual redesign of the company. We partnered with Collins on the visual design expression and system, and with 72 and Sunny on a global advertising campaign. I talked with Fast Company about the redesign here.
This project couldn’t have happened without the coordinated effort and hard work of the teams listed. Hundreds of people worked on the redesign, but a Special thanks goes to dropbox brand studio, Collin Whitehead, jessica svendsen, michael jeter, Matt luckhurst, tom wilder, and jules tardy.